Monday, September 20, 2010


Okay, so Photokina starts tomorrow in Germany, and Sony's been so tight-lipped about their upcoming introductions that no one has any info on the web today, at all! No leaks, no "here's what they're going to introduce", etc. How do they expect us to get all crazy about their new cameras if they don't release any teaser information? Will Photokina serve as the "teaser" and no cameras will be available for 6 more months? While this would give me time to save for a full-frame A950, or APS-C frame A750 body, it doesn't make me very happy. I hate waiting.

Why the long wait? Do they simply want to milk the most out of the A900/A850 platform while they're still in stores? Does Sony's marketing arm know that they're losing sales every day their new cameras aren't on the market, and the offerings from Canon and Nikon are? I'm sure they must. Inventory Management 101 must have been in their college course curriculum somewhere! Wil the cameras instead be instantly available as soon as Photokina is over? In time for Christmas 2010?

All of this puzzles me, as word came out recently that the A580 wouldn't be available until the first quarter of 2011! Yikes! They introduced that camera in August! That makes for a 5 month ramp-up time in a hotly-contested category! Perhaps this is normal in the industry, and other makers simply wait until they have the cameras ready to ship before releasing the news. Still, weren't bodies made available to reviewers for testing? Hmmmmmm, phased roll-out around the world? I really don't know, and am simply asking a ton of questions aimlessly in hopes that someone at Sony might actually read this and respond to me.

I won't hold my breath!

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